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African American Male Cessation

Sep. 1, 2016

LPHI TFL Billboard 14x48 Final Mock up 700

Statistics have shown that Louisiana’s African American male population has a higher than average prevalence of tobacco use, and lower than average use of the Quitline service. This campaign was launched in an effort to reverse those trends by raising awareness of the dangers of tobacco use, while also raising awareness of the availability of the Quitline and other cessation services among this population.