Each of these initiatives addresses a specific opportunity for change and represents a focused effort to support the smoke-free movement in Louisiana.
TFL’s Goal 1 focuses on initiatives that prevent initiation of smoking through two target populations and campaigns - youth ages 11-17 with the Defy the Lies campaign.
The Defy the Lies campaign addresses the manipulative marketing practices of the tobacco industry and fights against any marketing that has the potential to illegally influence youth tobacco use.
According to the 2014 Surgeon General’s Report, every day, more than 1,200 people nationwide die due to smoking, and for each of those deaths, at least two youth or young adults become regular smokers, daily. Almost 90% of those replacement smokers, smoke their first cigarette by age 18.
Tobacco use by youth and young adults causes both immediate and long-term damage, one of the most serious health effects is nicotine addiction, which prolongs tobacco use and can lead to severe health consequences. The younger youth are when they start using tobacco, the more likely they’ll be addicted.
The Healthier Air for All Campaign is the secondhand smoke initiative of TFL. Unfortunately, there are still people working in environments that are unprotected from the dangers of secondhand smoke exposure: our beloved entertainers, bar employees and gaming facility employees. Healthier Air For All encourages support for the protection of all employees with the expansion of smoke-free policies, businesses and events across Louisiana, to continue the growing movement toward a 100% smoke-free Louisiana. Learn more at HealthierAirForAll.org.
Quit With Us, LA is a partnership between TFL and the Louisiana Department of Health (LDH) that was built as a grassroots community outreach effort. The program’s website is a resource for those who want to quit on their own or help their friend or loved one quit, and for healthcare providers who identify that their patients are tobacco users and have a desire to quit. For more information, visit QuitWithUsLA.org.
African-Americans comprise 32% of Louisiana’s population, and the state has the second highest percentage of African-American smokers in the nation. Tobacco-related deaths and diseases affect communities of color almost twice as much as they affect other communities.
The African-American Male Cessation Initiative was put into place to increase awareness and utilization of cessation resources and services by African-American males throughout Louisiana. TFL partnered with the Communities of Color and the Smoking Cessation Trust to promote available cessation resources through both mass media and on the ground outreach. The overall vision of this initiative is to eliminate tobacco-related health disparities in these targeted communities.
The Communities of Color Network (CoC) provides support and technical assistance to ensure that members of our African-American communities are well informed about the dangers of tobacco, and that these communities are prepared to take action to protect themselves from unhealthy exposure. Read more about the how tobacco affects these communities in our Tobacco Data section.
The Louisiana Healthy Communities Coalition strives to improve the health and quality of life of Louisianans by mobilizing communities through policy and system implementation, as well as spearheading environmental changes in order to build healthier communities. You can learn more about their wide-ranging efforts at HealthyLouisiana.org.
The Coalition for a Tobacco-Free Louisiana (CTFLA) and its subsidiary, The Coalition for a Smoke-Free New Orleans, are key partners of TFL's campaign efforts to create a tobacco-free state, and expand smoke-free environments one city at a time. The CTFLA aims to strengthen policies that provide protection against the harmful effects of secondhand smoke and encourage tobacco-free living.