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Scope of Work: Youth 11-17 Point of Sales Strategies
Scope of Work: Young Adults 18-24 Tobacco-Free Colleges & Universities

TFL News

  • The Real Facts Behind Harrah’s Casino Gaming Revenue Revealed

    Harrah’s Casino in New Orleans has been experiencing a decade-long decline in revenue, well before the recent smoke-free ordinance was passed and implemented, clearly demonstrating there is much more than an important public health regulation behind their monthly financial fluctuations.

    “The Louisiana Campaign for Tobacco-Free Living (TFL) recently evaluated 10 years worth of financial data reported by Harrah’s,” said Tonia Moore, Associate Director for TFL. “This information is posted publicly by the Louisiana Gaming Control Board on their website. The results without a doubt support the fact that Harrah’s continuing efforts to tie their revenue losses to the smoke-free ordinance are completely unfounded and unable to be substantiated.”

    The Smoke-Free NOLA Ordinance went into effect on April 22, 2015. On July 24th, Harrah’s Casino released their June 2015 gross gaming revenue (GGR) report and claimed that the ordinance negatively impacted their revenue. Harrah’s June 2015 GGR was 14.0 percent lower than May 2015 ($20,727,527 vs. $24,113,961). It is premature and misleading to claim that the smoke-free ordinance is mainly responsible for this decline based on roughly two months of revenue data (April 22, 2015- June 30, 2015). TFL data analysis suggests that other factors should be considered when accounting for declining GGR, as the figures in the document linked below indicate a downward trend in revenue before the ordinance went into effect.

    Additionally, all Louisiana gaming facilities, including riverboats, have been experiencing declines.



  • $129,000 in Community Advocacy Grants Awarded Across Louisiana By The Louisiana Campaign for Tobacco-Free Living

    The Louisiana Campaign for Tobacco-Free Living (TFL), a program of the Louisiana Cancer Research Center and administered by the Louisiana Public Health Institute (LPHI),  recently awarded $129,000 in Community Advocacy Grants (CAGs). In total, more than 16 Louisiana-based community organizations received from $3,000 to $12,000 each in one-year grant funding that began on July 1, 2015.

    “Community Advocacy Grants are an important part of TFL’s efforts to counter the tobacco industry’s predatory marketing to young people, educate communities on the dangers of tobacco use and smoking, promote free cessation resources that will eventually lead to decreased tobacco use throughout Louisiana” said Tonia Moore, Associate Director for TFL. “The grant recipients received this funding in an effort to build the capacity of individuals and organizations to advocate for tobacco-free policies that protect all Louisianans and change community norms around tobacco use.”


  • Tobacco Control Organizations in Louisiana Celebrate World No Tobacco Day 2015, May 31st.

    Every year on May 31st, the World Health Organization (WHO), marks World No Tobacco Day (WNTD), highlighting the health risks associated with tobacco use and advocating for effective policies to reduce tobacco consumption. 

    In recognition of this observance, The Louisiana Campaign for Tobacco-Free Living (TFL), a program of the Louisiana Cancer Research Center (LCRC) and the Louisiana Public Health Institute (LPHI) along with many statewide partners, including The Communities of Color Network (CoC) and the Coalition for a Smoke-Free New Orleans will work to provide families and congregations across the state educational information about the many dangers of tobacco use and provide free quit resources.  

    Community organizations will have a presentation with an emphasis on cessation, provide information on the importance of WNTD and provide information regarding the harmful impact of tobacco and menthol.  Resources will be available via an interactive booth display, as well as an opportunity to sign up for free quit services with the Smoking Cessation Trust.